2023 Review Transparency Report: A deep dive into Tripadvisor’s commitment to trust and safety
<p>At Tripadvisor, we believe in providing our community with insightful content. Reviews are at the core of our mission, and travelers continue to love and value the wisdom of real-life travelers and diners. This third edition of our Review Transparency Report is based on data from 2022, and is published following an exciting time for the global travel industry.</p>



<p>What you will learn about in this report:</p>



<div style="height:35px" aria-hidden="true" class="wp-block-spacer"></div>



<div class="wp-container-3 wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile">
<div class="wp-container-1 wp-block-column is-vertically-aligned-center" style="flex-basis:10%">
<figure class="wp-block-image size-full is-resized"><img loading="lazy" src="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/number-1.png" alt="" class="wp-image-958056" width="40" height="40"/></figure>
</div>



<div class="wp-container-2 wp-block-column is-vertically-aligned-center" style="flex-basis:66.66%">
<p><strong>The volume, type, and location of content submissions received by Tripadvisor annually.</strong></p>
</div>
</div>



<div class="wp-container-6 wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile">
<div class="wp-container-4 wp-block-column is-vertically-aligned-center" style="flex-basis:10%">
<figure class="wp-block-image size-full is-resized"><img loading="lazy" src="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/number-2.png" alt="" class="wp-image-958081" width="40" height="40"/></figure>
</div>



<div class="wp-container-5 wp-block-column is-vertically-aligned-center" style="flex-basis:66.66%">
<p><strong>The journey of a review and how Tripadvisor validates and assesses content submissions</strong></p>
</div>
</div>



<div class="wp-container-9 wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile">
<div class="wp-container-7 wp-block-column is-vertically-aligned-center" style="flex-basis:10%">
<figure class="wp-block-image size-full is-resized"><img loading="lazy" src="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/number-3.png" alt="" class="wp-image-958106" width="40" height="40"/></figure>
</div>



<div class="wp-container-8 wp-block-column is-vertically-aligned-center" style="flex-basis:66.66%">
<p><strong>Tripadvisor’s strategy to locate and eliminate fraudulent activity on the platform</strong></p>
</div>
</div>



<div class="wp-container-12 wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile">
<div class="wp-container-10 wp-block-column is-vertically-aligned-center" style="flex-basis:10%">
<figure class="wp-block-image size-full is-resized"><img loading="lazy" src="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/number-4.png" alt="" class="wp-image-958131" width="40" height="40"/></figure>
</div>



<div class="wp-container-11 wp-block-column is-vertically-aligned-center" style="flex-basis:66.66%">
<p><strong>The approach Tripadvisor takes to identify and remove harmful content from its platform</strong></p>
</div>
</div>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<h3>Reliance on trusted guidance is stronger than ever</h3>



<p>Following two years of lockdowns, quarantines, and restrictions, the world’s explorers returned in full force last year. Travelers and diners forged ahead with their plans, whether for leisure, business or both, despite lingering restrictions from the COVID-19 pandemic in many parts of the world. In fact, consumer demand was unprecedented in many markets, even breaking records, with U.S. consumer travel spending for airfare and hotels surpassing 2019 levels earlier than predicted (source: Phocuswright). It was also a year of contrasts, as demand exceeded supply in many cases, testing consumers’ resolve.</p>



<h3 class="has-text-color" style="color:#00aa6c">Against this backdrop, reliance on trusted guidance increased, as travelers and diners focused more than ever on getting the most out of&nbsp; every trip, meal and experience</h3>



<p>And as demand accelerated during the year, so did the reviews, pictures, comments, and content that make Tripadvisor an indispensable guide to experiences and decision-making.</p>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-full"><img loading="lazy" width="945" height="945" src="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Realiance-on-trusted-guidance-is-stronger-than-ever.png" alt="" class="wp-image-958156" srcset="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Realiance-on-trusted-guidance-is-stronger-than-ever.png 945w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Realiance-on-trusted-guidance-is-stronger-than-ever-300x300.png 300w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Realiance-on-trusted-guidance-is-stronger-than-ever-150x150.png 150w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Realiance-on-trusted-guidance-is-stronger-than-ever-768x768.png 768w" sizes="(max-width: 945px) 100vw, 945px" /></figure>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<p>This report analyzes a full year’s worth of guidance data from our platform, revealing the behavior of Tripadvisor’s community and its impact on review contributions as the travel and leisure sector returned to growth. It also reveals the actions we have taken to keep Tripadvisor fair, safe and trustworthy for the millions of consumers and businesses that use the platform every single day.</p>



<p>Ultimately, this report is about recognizing the importance of trust for platforms like Tripadvisor.</p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<h3 class="has-text-color" style="color:#00aa6c">We understand that trust is earned, not given, and by shining a light on the data and processes behind our platform, we hope to demonstrate why the trust our community has in us is not misplaced.</h3>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<h3>A dedication to combating fake and harmful content</h3>



<p>This report analyzes a full year’s worth of community contributions — over 73 million reviews and opinions in total — giving readers a deep dive into global submissions and revealing how review trends shifted during a period of rapid growth for the tourism sector.</p>



<p>It provides details around the stages involved in vetting and publishing the user-generated content that helps make Tripadvisor such a unique resource for travelers and diners. This includes information on the platform’s community standards and our efforts to combat fake and harmful content.</p>



<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>



<figure class="wp-block-image size-large"><img loading="lazy" width="989" height="1024" src="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Removed-Reviews-2-989x1024.jpg" alt="" class="wp-image-972121" srcset="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Removed-Reviews-2-989x1024.jpg 989w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Removed-Reviews-2-290x300.jpg 290w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Removed-Reviews-2-768x795.jpg 768w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Removed-Reviews-2-1484x1536.jpg 1484w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Removed-Reviews-2-145x150.jpg 145w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/Removed-Reviews-2.jpg 1890w" sizes="(max-width: 989px) 100vw, 989px" /></figure>



<h3>Key Findings</h3>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="840" src="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/key-findings-1024x840.jpg" alt="" class="wp-image-958206" srcset="https://newlander.kinsta.cloud/wp-content/uploads/2023/04/key-findings-1024x840.jpg 1024w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/key-findings-300x246.jpg 300w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/key-findings-768x630.jpg 768w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/key-findings-1536x1260.jpg 1536w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/key-findings-150x123.jpg 150w, https://newlander.kinsta.cloud/wp-content/uploads/2023/04/key-findings.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<ul class="list-green-checkbox"><li>Around 2.3 million review submissions were manually reviewed by a human moderator to determine if they should be posted to the site.</li><li>Thanks to Tripadvisor’s fraud detection technology and expert investigative teams, 1.3 million reviews were identified as fake and removed, with 72% of these caught before ever being posted.</li><li>Reviews that reveal a serious safety issue are 10 times more likely to be clicked on than typical reviews.</li></ul>



<p><em>Source: Tripadvisor Review Transparency Report 2023</em></p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<style>
.color-text-banner a{
 color: #000000!important;
}
</style>



<div class="wp-container-14 wp-block-columns">
<div class="wp-container-13 wp-block-column has-background" style="background-color:#eafaf4">
<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>



<p class="has-text-align-center color-text-banner has-black-color has-text-color"><a href="https://www.tripadvisor.com/TransparencyReport2023" target="_blank" rel="noreferrer noopener"><strong>Read the full report</strong></a></p>



<div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div>
</div>
</div>