August 31, 2023
Restaurant manager and chef, Paolo Galetta, knew he needed to do more to stand out in Rome’s incredibly competitive restaurant scene. He’s been using Tripadvisor since 2017 to bring more customers in to his fine dining establishment. Here’s how:
Love of gastronomy and cuisine is the foundation of any great restaurant. Just ask manager and chef Paolo Galetta, who runs Quanto Basta in Rome, Italy. Their rotating tasting menus use an avant-garde cooking style that brings out playful and bold flavors in every dish. The team is constantly experimenting, mixing traditional Italian ingredients with international flavors and techniques.
And diners love to eat there. Reviews like this one rave about everything from the wine pairings to the atmosphere: “It was so good that it is one of those places that leaves a lasting impression and you long for the day to return. Hopefully that will not be too long. Well done.” Averaging 5.0 bubbles—the highest possible review score on Tripadvisor—Quanto Basta even recently received a Travelers’ Choice award.
For passionate restaurateurs, hospitality comes naturally. It’s one thing to wow your guests once they dine with you, but what’s much harder is getting them through the door in the first place. That’s why Galetta and his team have partnered with Tripadvisor since 2017.
Here’s how they bring in more diners:
Quanto Basta isn’t near any major sightseeing points that gives them easy on-the-ground visibility to travelers and locals exploring the city. To combat this, they initially embarked on a multi-pronged marketing strategy consisting of newspapers, magazines, targeted flyers, and door-to-door invitations at local businesses.
However this approach only helped them with offline and local searchers. They knew that if they wanted to be found by enough people to fill their tables every night, they’d need to be online and also needed to be able to target travelers. That’s why they turned to Tripadvisor.
Quanto Basta started running Tripadvisor Ads to gain more visibility when diners searched for restaurants in their area. In just one year, they achieved:
120,000
Ad views
3,000
Ad clicks
Think of Tripadvisor as your online word-of-mouth. While other advertising tactics like flyers and newspaper ads can work well in some markets, adding an online element reaches many more diners in a shorter amount of time. With the success of their advertising outreach, you need a reservation to be able to get a table at Quanto Basta. Who needs foot traffic when you’ve got a top restaurant diners are already clamoring to try?
Of course, getting found in search results is only the first step toward bringing a diner into the restaurant. With 10,000 restaurants in Rome, patrons have plenty to choose from. To make sure they stand out from the crowd, Galetta and his team started using Tripadvisor Premium.
With Premium, Galetta and his team have access to impactful features like:
These Premium features give Quanto Basta a profile that matches their dining experience: interesting, beautiful, and impossible to forget.
In just one year, Quanto Basta went from ranking 317th in Rome on Tripadvisor to being in the top 20. At the time of this publication, they’re ranked 14th in one of the most competitive dining scenes in the world, a great achievement.
Using Tripadvisor Premium and Tripadvisor Ads together creates a powerful positive feedback loop. In the last year, Quanto Basta has seen extremely impressive results.
With Tripadvisor, they’ve achieved:
“Two little mice fell into a bucket of cream. The first mouse quickly gave up and drowned, but the second mouse struggled so hard that he eventually churned that cream into butter and walked out. That little mouse is a restaurateur that takes advantage of Tripadvisor.”
