May 15, 2019
Drive More Engagement with These Tripadvisor Tools
May 15, 2019
Our products work together so you can get the most out of Tripadvisor. Here’s how.
When it comes to your restaurant, it’s more important than ever to stand out in the crowd. Every day, millions of diners come to Tripadvisor looking for a great place to eat — how do you make sure they choose you? Once you’ve claimed and optimized your listing with our free tools, take your business to the next level with Tripadvisor Premium and Tripadvisor Ads. They work together to make sure you get the most out of Tripadvisor.
Tripadvisor Premium and Tripadvisor Ads both can increase your engagement, or your engaged traffic, on your listing. Another way to say this is “high-intent” traffic, meaning these browsers are actively looking for a place to eat and interested in coming to your restaurant. We define this type of traffic as anyone who clicked on the call, website link, reservation, or map buttons or has saved or shared your listing on Tripadvisor.
Tripadvisor Premium gives restaurant owners a chance to showcase their brand on the site. This includes powerful features such as:
Tripadvisor Premium gives you more control of your listing — and drives more business.
In fact, a recent Tripadvisor study* showed that restaurants that added at least one Premium feature saw 13% more engaged traffic on their listing, compared to before purchasing Premium. This means that Premium subscribers saw an increase in the number of people looking at their listing that are much more likely to visit the restaurant.
And upgrading to Tripadvisor Premium can increase your share of the engaged traffic in your market by up to 16%. That means that Premium subscribers see 16% more people who are much more likely to visit the restaurant compared to the pages of their competitors down the street that haven’t subscribed to Premium.
Combine Tripadvisor Premium with the power of Tripadvisor Ads to maximize your brand visibility. Tripadvisor Ads helps you capture the attention of hungry diners searching for restaurants like yours with exclusive placements on Tripadvisor’s site. Using Tripadvisor Ads with Tripadvisor Premium has a cumulative effect, increasing the share of engaged traffic in a given market by up to 55%. That’s 55% more people on their page who are much more likely to visit their restaurant than on the pages of competitors down the street.
On average, our study also found that customers using both Tripadvisor Ads and Tripadvisor Premium:
After we upgraded to Tripadvisor Premium for Restaurants, all of our statistics went up significantly. Phone calls went up as much as 250%, as well as a significant increase in hits on our own website.
Chris Huston
Marketing Manager, Bodean’s BBQ
Take this with you! Download our free flyer on how to drive more engagement with Tripadvisor.
