March 29, 2022
10 Reasons to Use Sponsored Placements
March 29, 2022
Tripadvisor is the world’s largest travel site with 455 million monthly unique users.1 And 74% of travelers who book directly on an accommodation’s website visit Tripadvisor at some point.2 Increase your exposure to this highly qualified audience with Sponsored Placements.
Ads appear on high profile Tripadvisor pages including above search results, on local competitors’ pages and more. They’re also available on desktop, tablet and mobile, so they can be seen wherever potential guests are searching.
Unlike other marketing solutions, Sponsored Placements are designed to automatically target travelers who are looking for an accommodation like yours. Your ad will only appear if your property is a match for the traveler’s search parameters including their selected location, amenities filtering and more.
Sponsored Placements will also only appear when you have availability for the traveler’s search dates. If you’re sold out for those dates, your ad will not be served.
Sponsored Placements are based on a cost-per-click model. This means, you’ll only pay when a traveler engages with your ad and clicks it.
Your ad will continue to appear in rotation until you meet your monthly click limit. This means travelers searching in your area will continue to see your ad until your budget is reached — amplifying your exposure to this highly qualified audience.
Choose from three budgets options – high, medium or low – or customize one that works for you. This budget represents the maximum monthly amount you’re willing to spend. You’ll never be charged more than the limit you set. Learn more.
Have a last minute cancellation? As long as your campaign is active, and you have budget left for the month, your ads will appear to travelers searching for those upcoming dates.
Sponsored Placements and Business Advantage are designed to work together. Business Advantage subscribers have access to exclusive tools to influence and convert more guests. With Sponsored Placements, subscribers can drive even more traffic to these enhanced features.
“The overall value of Sponsored Placements and Business Advantage together is they provide a great experience in leading travelers to book with us. Since activating both, we’ve seen higher click-through rate and more direct bookings from educated travelers who shop on Tripadvisor.” — Richard Espinoza, Director of Sales and Marketing, Kings Inn. Read more »
You can sign up for Sponsored Placements with just a few clicks. And once your campaign is activated, you can easily make changes at any time.
1. Tripadvisor log files, average monthly unique visitors, Q3 2017
2. comScore “Path to Purchase Study,” 2017, https://www.tripadvisor.com/TripadvisorInsights/w2324
