May 22, 2018
How to Get More Clicks on Your Sponsored Placements
May 22, 2018
Looking to drive more clicks from your Sponsored Placements campaign? Here are some tips to help!
One of the largest and most influential elements of your ad is the primary photo. Choose one that showcases the most unique features about your property — what makes you different from other accommodations nearby. Some clients have reported click-through rate improvements of between 40% and 60% when they updated poor quality images to more compelling ones. Update your primary photo.
Amenities are an important part of Sponsored Placements targeting. For example, if a guest selects specific things like “Pool” or “Free Wifi,” your ad will only appear if you have those amenities. Decision-driving amenities also appear in your ad. Be sure your list accurately reflects everything you offer at your accommodation. Update your amenities.
Business Advantage subscribers can do even more to increase clicks by adding a Special Offer. A link to the offer will appear in your ad, which is important because 72% of travelers report that they are shopping for good deals.1 Add a Special Offer.
Business Advantage subscribers can also use Search Links to automatically include a link to their hotel website within their ads — increasing your direct booking referrals. Update your Contact Details.
The bubble rating and review count on your ad provide important social proof that convinces travelers to click. 86% of respondents in a recent survey indicated that ratings are an important factor on their purchase decision.2 Learn more about collecting reviews.
1. Hall & Partners Study, ‘Uncovering the Customer Journey,’ 2016
2. TripBarometer Report, October 2016, https://www.tripadvisor.com/TripadvisorInsights/w797
