September 24, 2021
How Business Advantage Boosts Your Hotel Recovery
September 24, 2021
Travel is making a comeback, as travelers hit the road for their long-awaited vacations. But the question for hoteliers remains: What is the best way to stand out from the competition?
Business Advantage empowers hoteliers with the tools to drive direct bookings, entice travelers with promotional offers, and showcase the best of their property.
Here’s what just a few of our partners have to say about it.
““Our team has succeeded using Business Advantage to help drive ROI with incremental traffic and bookings. We’ve seen high return on performance using BA features like special offers, direct links and click to call. The biggest benefit of BA for us would be our ability to maximize revenue and site traffic with the product’s various features.”
– Johnny Gibson, Director Search Engine Marketing, Hilton Worldwide
“The big advantage of Tripadvisor is the huge exposure to the consumer. With Business Advantage, we get great features like direct booking links to our website and hotel direct special offers. We have done a great deal of rebranding, repositioning, and changing from brand to independent hotels recently, and the Tripadvisor team has assisted greatly in transitioning to capture revenue immediately.”
– Linda Haserot, VP of Sales & Marketing, Ocean Properties
What makes Business Advantage so effective? Quite simply: its multitude of features. Here’s a breakdown of some of the best:
Direct Referral Links: Direct links to your site make it easy for travelers to discover — and book — your property. Our partners using direct links can see up to a 12x return on ad spend (ROAS) and those using our Special Offers feature see an additional 20% improvement in website clicks.
Listing Enhancements: Make your listing stand out even more: Showcase your best media and reviews to capture the attention of high-intent travelers searching for your destination.
Properties with these features active tend to see way better results than without:
