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March 27, 2023

Self service vs. Assisted service: Which is best for you?

From enhancing user experience to increasing engagement and conversions, a content API has incredible potential. Tripadvisor’s Content API is especially exciting: it provides businesses the ability to license Tripadvisor’s content from 8 million locations worldwide with 1 billion reviews and photos.

Following the recent launch of our Self service platform, we’ll walk you through the difference between Self service and Assisted service, and help you decide which one is the best choice for your business needs. We understand that each brand has different needs, and have created these solutions to fit your business goals.

Self service platform

Our Content API offers dynamic access to Tripadvisor’s global content. Since businesses have different needs, we’ve created a Self service platform to provide you with full insight and control.

Within a few minutes, and with no upfront cost, you can get access to your own Content API key and enable seamless integration with your platform, website, and apps.

What’s offered in the Self service platform?

Self service users can unlock these features:

  • Set your maximum daily budget
  • Access to a unique, secure API key provided within minutes of signing up
  • Pay only for what you use — no hidden fees
  • Enjoy up to 29,000 API calls every day
  • Track your API usage

Who is it best suited for?

Small to medium teams looking to license Tripadvisor’s data at a budget that they can adjust at any time, will find our Self service platform most useful. With our provided documentation, your team can build the integration within your platform, website, or app and evolve the number of locations needed and data usage as you go.

With our pay-as-you-grow model, you are in full control of your budget, and you can test content performance to optimize your investment.

Assisted service

Tripadvisor’s content already powers many of the platforms and services we use regularly. Many of these platforms are delivering consumer experience at scale, and require our team’s expertise to identify what content works best for your audience and business goals.

With Tripadvisor’s Content API, businesses can:

License our content with access to ratings, summaries, SEO and more

Collect reviews via our easy-to-use review collection platform

Enable secure booking through seamless integration of our content and rate information

Each of our solutions provides results that are catered to specific markets and audiences. When you opt for Assisted service, you will have direct access to our team of experts who partner with you to create the right strategy for your business.

What’s offered with Assisted service?

Assisted service users can unlock these features:

  • Seamless integration
  • Locations
  • Photos
  • Reviews
  • Rankings
  • 23 languages
  • Daily calls (contact us to know more)
  • 1 API key per account
  • Assisted sign-up process
  • Dedicated account manager
  • Fixed pricing structure
  • Review collection partnership
  • Content caching
  • Feed-based integration

Who is it best suited for?

Our Assisted service is best suited for enterprise partners who want access to Tripadvisor’s content with concierge service. As we offer multiple packages, working with our account management team will provide you with the right strategy to suit your unique business needs and goals.

Self service vs. Assisted service: which one is best for you?

Trusted content accessible everywhere, to everyone

Whether you opt for our Self service platform or our Assisted service, Tripadvisor’s Content API is a sure way to expand your reach and drive revenue.

Still debating what is the right next step? Get started here and use our cost estimator to get a view of what your investment will look like.