How to grow your business with Content API Licensing

Did you know that Tripadvisor’s content powers many of the platforms and services we regularly use? In a world where content is relied on to make spending decisions, now is the time to enrich your brand with world-class data. 

Whether you’re a developer, an engineer or a business owner in the hospitality space, here’s how content licensing can benefit your brand.

What is content API licensing?

Scaling, increasing user engagement, and driving revenue are some of the main challenges businesses in the hospitality space are facing today. Licensing content from world renowned platforms can be an effective marketing strategy. 

Content licensing, also known as syndicated content, allows you to empower your platform with third party data. In fact, many platforms that we frequently use source their content from global platforms such as Tripadvisor. 

This solution allows you to integrate third party data into your ecosystem. The seamless integration with your website and customizable data attributes allow you to enhance your user experience and increase engagement.

Who can benefit from content licensing?

The short answer is everyone. If your business has a presence online and the capacity to display content to users supporting a booking product or data analysis, content licensing can play a role in expanding your reach and driving revenue. For instance, Tripadvisor’s content licensing solution was designed for our diverse group of partners that include:

What type of content can you license?

The short answer is everything. Most industry leaders throughout the world are now offering content licensing services. With your end-users in mind, these solutions power your platform with relevant data to inform their spending decisions. Some of the content categories Tripadvisor’s partners have access to include:

Content licensing can be a powerful marketing tool. It enables even the smallest of brands to compete with large competitors and build a consistent base of engaged users. If you chose to explore what content licensing can do for your business, these are the top 3 benefits you can count on.

1. Increasing your user engagement

If your platform displays content to users to support a booking product or any spending decision, you’re probably familiar with the user engagement challenge and how not all traffic leads to engagement.

The truth is, users are more likely to take action when they see value in your offering. Expansive, fresh, and relevant data on your platform can drive that sought-after engagement. Licensing content from a world-renowned travel and media brand such as Tripadvisor will not only entice your users to take action, it can solidify your brand in the hospitality space by affiliation.

2. Enhancing your platform with global content

If your business has the potential to serve a global audience but not yet the capacity to do so, content licensing can enable you to expand your reach. When sourcing data from a reputable world-renowned source, you are able to bridge that gap and help inform your users’ spending decisions. 

The key here is the source you choose for your syndicated content. Tripadvisor’s Content API enables unparalleled access to the platform’s global content. With data available across 29 languages, partners around the world can leverage best-in-class content and reach users across the globe. 

Travelers and diners can be anywhere in the world and find all the information they need on Tripadvisor. Integrating that data into your ecosystem will significantly expand your reach.

3. Leveraging the power of reviews

Reputation management is an essential part of today’s business landscape, specifically in the hospitality industry. Travelers and diners are eager to learn about each other’s experiences and rely on the guidance of past customers to make their booking decisions.

Top 3 most useful guidance resource features

Licensing content from a platform that not only values but drives review acquisition across the world will ensure trust and recognition for your brand.  

With the largest amount of long-form reviews in the industry, Tripadvisor gives users all the details they need. When you integrate those reviews into your ecosystem, so do you.  

Trusted content accessible everywhere, to everyone

Hotel and restaurant listings aren’t the only way you can partner with Tripadvisor. Our Content API allows you to create dynamic user experiences and power your brand with Tripadvisor’s 8 million locations and more than 1 billion reviews. 

Want to learn more? Get started with our API.