Noteworthy Neighborhoods

Come and explore the undiscovered, vibrant neighborhoods of The City Beautiful

The Brief

Drive engagement and tourism for Orlando, FL, with a co-branded and customized on-site experience.

The Solution

Leverage a variety of activations including a branded experience, Alexa voice activation, sweepstakes, branded trips, as well as dedicated email to drive consideration for travel to Orlando.

$12M

in Total Economic Impact for Orlando

25%

of users opted into sweeps, generating over 13K entries

5 min

Average per visit/engagement delivered on Alexa Voice Activation