November 11, 2022
Cut Out with Cutwater
Inspiring users to enjoy new adventures with Cutwater’s canned cocktails
November 11, 2022
Inspiring users to enjoy new adventures with Cutwater’s canned cocktails
Increase national awareness of this new canned cocktail category and position Cutwater as its leader. Empower consumers to embody Cutwater’s brand purpose, a freeing and adventurous spirit, by enjoying wherever you go.
Marry custom content, a national sweepstakes, social video content, and data-targeted media to drive awareness among the Tripadvisor community and inspire users to discover their adventurous spirit with Cutwater’s award-winning canned cocktails.
+17K
Total sweeps entries, building a direct brand relationship with consumers cost per entry 1.2x more efficient than Tripadvisor benchmark
5.2M
Social engagements, including likes, shares, comments, and video views
0.30%
Overall campaign CTR, a 3x increase on Tripadvisor benchmark
