November 11, 2022
Browse & Buy Before You Fly with L’Oréal
“Beauty-to-Go” allowing consumers to reserve and collect products at the airport
November 11, 2022
“Beauty-to-Go” allowing consumers to reserve and collect products at the airport
Drive awareness of L’Oreal’s latest offering: the ability to pre-buy travel essential products online and pick them up at the airport.
Target confirmed bookers with media ads displayed on Tripadvisor and on social channels. Promote L’Oréal brands in Duty-Free by redirecting them to an exclusive “Beauty-to-Go ” landing page, giving visitors access to a selection of L’Oréal best selling products to Reserve & Collect on Dufry’s site to collect at the airport.
+1.2 min.
Average dwell time
83K
Visitors resulting in over 96K page views
6 M
Impressions with CTR exceeding the benchmark
