February 10, 2023
Want More Hotel Bookings? Here’s How to Get the Most Out of Tripadvisor’s Business Advantage
February 10, 2023
When travelers plan their trips, they prioritize their destination first. Once they choose where they plan to go, it’s finding the right accommodations that matters most. 37% of respondents to a recent survey told us that it was their lodging that would make or break a trip.
When it comes to your hotel listing, you don’t just want to give potential guests talking points. In the same way that great hospitality evokes a feeling, so should your listing. Give them the ability to picture exactly what it’s like to be standing on your rooftop watching the sun set or that aaah feeling of falling into bed at the end of a long day of sightseeing.
Here are four ways you can use Business Advantage to do just that:
The best way to capture what it feels like to be at your property is through imagery and video. With Business Advantage, you can:
Highlight a collection of your Favorite Photos at the top of your page
Add hand-selected Cover Photos to your photo albums to show specific elements
Transform photos and reviews into a high-quality promotional preview of your property with Storyboard
Bring your property to life with a selection of Property Videos
By uploading professional photography and videography and curating your favorites, you can walk a potential guest through the entire experience of staying with you, from room specifics to amenities and more. And travelers respond well — hotel listings receive 87% more website clicks when they have a Storyboard, 93% more website clicks with Cover Photos, and 99% more website clicks with Property Videos.
To manage your photos, videos, and Storyboard, sign in to your Management Center. Under “Manage Listing” at the top of the menu, you can select Storyboard, Favorite Photos, Cover Photos, or Property Videos.
Travelers sift through tons of information about destinations, properties, and activities as they plan their trips. Consistently, they turn to the wisdom of the crowds to help make their decisions — 3 out of 4 travelers told us in a recent survey that online reviews were “extremely or very important” when making travel decisions. 68% said they were likely or very likely to book an accommodation after reading a review.
With Business Advantage, you can automatically pin a review that fully captures the experience of your property near the top of the Reviews section. You can set the tone immediately and make sure that potential guests can see the best of your property from a recent guest.
Once you’ve convinced travelers that your hotel is the right choice, make it as easy as possible for them to book with you by adding your contact information directly to your listing. You’ve already done all the hard work to entice potential guests — and the easier you make it to book, the more likely they’ll follow through.
With Tripadvisor Business Advantage, you can add your phone number, website, and email address, so travelers can go from thinking about your property to booking in just a click. To add your Direct Links, sign into the Management Center and go to “Drive Bookings.” Click “Update Contact Details” to add new information or edit an existing contact, and then click “Update.”
One way to make your property stand out is through exclusive offers and deals. When we asked travelers what influences them from consideration to booking, 56% said deals and discounts make a guidance site useful. With Business Advantage, you can easily post up to three simultaneous deals to your listing and add a sense of urgency.
A Special Offer doesn’t mean you have to eat into your bottom line. You can choose from 11 different types of Special Offers, from meal credits to additional loyalty points or free parking. To post a Special Offer, sign into your Management Center and go to “Drive Bookings.” Click “Post Special Offers and choose “Create one now.”
Marketing your property in today’s crowded travel market can be a challenge. With Business Advantage, you can easily showcase your property in a way that allows travelers to imagine themselves stepping through your doors, relaxing at your pool, spa, or grounds, and enjoying their time at your hotel.
For many of our customers, Business Advantage is the cornerstone of their online marketing strategy. Take, for example, a NH-based luxury hotel group with multiple properties. They’ve worked with us for more than 10 years, and with Business Advantage, they’ve seen great results, averaging a 17% click-through rate (CTR) in six months alone — well above the 5-8% industry average.
says their VP of Sales and Marketing. “Tripadvisor is invaluable as we build our marketing plans.”
